🧬 PERSONALIZED PET NUTRITION
Unlock the Healthiest Version of Your Pet — Based on Their DNA
Over 85% of pets suffer from poor nutrition due to one-size-fits-all diets.
We use genetic science to create tailored meal plans for longer, healthier, allergy-free lives.
⭐⭐⭐⭐⭐ – Léa, Paris
“My dog Max stopped itching completely. The DNA plan actually worked!”
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Give Your Pet the Health They Deserve — With a DNA-Based Diet Tailored Just for Them
How We Help
How We Help Your Pet Live Healthier, Longer, and Allergy-Free
We combine genetic testing, veterinary expertise, and personalized meal plans to improve your pet’s long-term health
Investment strategies
We analyze 20+ genetic traits to identify breed-specific risks like allergies, obesity, and joint issues — so you don’t have to guess what’s right for your pet.
Financial planning
Get custom-made food recommendations tailored to your pet’s DNA. Delivered fresh, perfectly portioned, and vet-approved.
Insurance & annuities
Our system is powered by trusted European labs and reviewed by certified veterinarians — for advice you can rely on.
Integrated technology
We are fully GDPR-compliant. Your pet’s DNA is never sold or shared, and is securely analyzed by EU-certified labs.
About us
Not Just Pet Food — A Mission to Personalize Pet Health
We started this journey with one mission: to stop feeding pets based on guesswork. Every animal is unique — and their nutrition should be too. That’s why we combined genetic science, veterinary expertise, and fresh, personalized meals to create a smarter, healthier way to feed your pet. From DNA swab to doorstep delivery, we’re here to help your furry friend live their longest, happiest life.
We have helped more than 24,869 people
How We Do It Differently
How We Personalize Your Pet’s Diet With DNA Science
Curious how DNA helps create the perfect meal plan for your pet? We analyze genetic traits to uncover risks like allergies or obesity — and turn that data into real, vet-approved meals.
The Fast Track to Personalized Pet Meals
How to Get Started in Seconds — No Vet Visit Needed
Starting is simple: order your DNA kit, collect a quick cheek swab from your pet, and send it back. Within 7 days, you’ll get a full health report + meal plan — and fresh, tailored meals delivered to your door.
“I was honestly blown away ! For months, Max was scratching nonstop. We tried switching foods, shampoos, even allergy meds — nothing worked. The DNA kit told us exactly what his sensitivities were. Within a week of starting the new meal plan, the itching stopped completely. I finally feel like I’m doing what’s best for him — and he’s clearly happier too.”
"I was honestly blown away !"
Benjamin G.
Early User from Lyon
“At first I thought, ‘A DNA test for pets? Really?’ But after seeing how it worked, I’m convinced. Our dog Rocky had gained weight and was constantly low-energy. Turns out his recommended diet was totally different from what we were feeding him. We followed the new plan and within two weeks, he had more energy and dropped the extra weight. It’s like we unlocked a new version of him !”
"We unlocked a new version of him !"
Leïla T.
Early Beta User
🔍 These glowing reviews? Just a sneak peek! While these stories are fictional, they reflect the real experiences we’re working hard to deliver. Real pet parents will be sharing their tails (and tales!) very soon. Stay tuned — the love is real, and it’s coming. 🐾
general questions
We Know You Care — So Do We.
We understand that trusting something new — especially when it comes to your pet — raises questions. Here are the answers to the most common ones, so you can feel confident every step of the way.
Do you have more questions? Contact us
Our DNA test looks at 20+ genetic traits that affect your pet’s health — including food sensitivities, allergy risks, weight management, and breed-specific needs. Based on the results, we create a personalized nutrition plan made just for them.
Yes! The kit includes a soft, painless cheek swab that takes less than 30 seconds to use. No vet visit required — you simply swab your pet’s inner cheek, seal the sample, and send it back with the prepaid envelope.
Within 14 days of receiving your sample, you’ll get a full digital report showing your pet’s unique genetic profile, health risks, and personalized dietary recommendations. You’ll also have access to vet-approved food suggestions and meal plans.
Not yet — but we’re starting strong in France 🇫🇷
We currently ship exclusively within France to ensure fast, reliable delivery and top-tier service. But don’t worry — we’re working hard to expand across Europe very soon. Stay tuned!
Absolutely. We are fully GDPR-compliant. Your pet’s DNA data is encrypted, securely stored, and never sold or shared with third parties. Your privacy — and your pet’s — is our priority.
Yes. You can order just the DNA kit and receive your personalized report. If you later want to subscribe to our meal plan or get additional guidance, you’ll have the option — but there’s no obligation.
It’s super easy!
Just order your DNA kit online — we’ll ship it to you within a few days. Once you collect the cheek swab from your pet and send it back, our team gets to work. In about 7 days, you’ll receive your pet’s personalized health report and DNA-based meal plan directly by email.